Juvia’s Place I Am Magic Liquid Concealer J23 – Fair with Neutral Undertone / 0.34 fl oz, Full Coverage, Hydrating, Waterproof Makeup, Long Wear Concealer

From the brand

The founder of Juvias’s Place, Chichi Eburu, struggled to find makeup suited for her deep skin tone. It all started in Africa when she searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or gray. The search was for makeup that offered colors that weren’t muted against her rich skin color. Necessity and inspiration spawned the creation of Juvia’s Place.

What makes our products unique?

Our products enhance the beauty of all complexions, from the darkest to the lightest. We empower everyone to express their creativity by improving their daily makeup routines.

Why do we love what we do?

Juvia’s Place’s vision is to create an inclusive world where every human being is encouraged to set their own standards of beauty.

What problem are we solving?

At Juvia’s Place, we make it easy to find the cosmetic that best suits the skin tone while giving a long-lasting, highly pigmented, and luscious finish. We offer a place where you may feel your most beautiful.

I Am Magic Matte Foundation

Stick Foundation & Powder

Eyeshadow Palettes

Blushes & Bronzers

Nubian False Eyelashes

Liquid Liners

The Coffee Shop Lip Glosses

Nubian Earth Lipsticks

Skincare

Product Dimensions ‏ : ‎ 1.02 x 1.02 x 3.94 inches; 1.76 ounces
Item model number ‏ : ‎ 1000076
UPC ‏ : ‎ 810018879754
Manufacturer ‏ : ‎ Juvia’s Place
ASIN ‏ : ‎ B07TDMC4PZ
Best Sellers Rank: #25,914 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #114 in Concealers & Neutralizing Makeup
Customer Reviews: 4.4 4.4 out of 5 stars 323 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
WEIGHTLESS LIQUID CONCEALER: The I Am Magic Liquid Concealer is a lightweight concealer that feels like bare skin. Our waterproof concealer works like magic on your face, covering blemishes, dark circles, and other skin imperfections for a flawless complexion that isn’t sticky, cakey, or oily. This liquid makeup is suitable for those with fair skin tones and a neutral undertone.
FULL COVERAGE FORMULA: Considering its light texture and high pigment concentration, our hydrating and sweatproof liquid concealer provides a flawless full-coverage finish that lasts all day. This long-lasting concealer complements the I am Magic Foundation range and Shade Contour Sticks. When combined, they provide polished and even-toned skin by masking imperfections and giving your face a flawless finish.
HOW TO APPLY: First, apply your foundation, then dab the waterproof concealer onto the areas of skin you wish to cover. Blend in circular motions to avoid visible lines or patches. For a flawless look, pat the liquid concealer onto your face with a blending sponge. To brighten under the eyes, use a lighter color and contour with two shades darker.
GIFT IDEA: Our full-coverage concealer is a great gift for anyone who enjoys cosmetics and beauty, including professional makeup artists and regular makeup users. It is adaptable and may be used to conceal blemishes, dark circles, and other skin flaws, creating a polished and even-toned appearance.
ABOUT US: Juvia’s Place is a black-owned cosmetics company specializing in rich, colorful, and highly pigmented cosmetics. Chichi Eburu, our founder, designed a makeup collection for the eyes, lips, and face to proudly celebrate the African expression of beauty and honor the African origin of beauty.