GIOVANNI 2chic Ultra-Moist Super Potion – Anti Frizz Binding Serum, Prevents Split Ends, Avocado & Olive Oil, Aloe Vera, Shea Butter, Botanical Extracts, No Parabens, Color Safe – 2.75 oz

From the brand

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 1.1 x 1.1 x 6 inches; 3.2 ounces
Item model number ‏ : ‎ 18403
UPC ‏ : ‎ 716237184030
Manufacturer ‏ : ‎ Giovanni
ASIN ‏ : ‎ B009V0Z942
MOISTURIZING HAIR CARE – 2chic Ultra-Moist Super Potion Anti-Frizz & Binding Serum Oil is powered by our Dual Moisture mix of Avocado and Olive Oil to help treat dry, damaged hair. This moisturizing serum oil transforms thick hair with softness and shine
DEEP HYDRATION – Enriched with Aloe Vera, Shea Butter, and Botanical Extracts and Oils, our anti frizz oil formula helps protect hair from heat styling and humidity while helping to prevent split ends and breakage
COLOR SAFE – GIOVANNI 2chic Ultra-Moist Super Potion Anti-Frizz & Binding Serum Oil is 100% color-safe, cleansing and nourishing hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance