Aveda Shampure Nurturing Shampoo for Fine to Medium Hair | Gently Cleanses and Nourishes Hair | With Abyssinian Oil | Calming Aroma of Lavender & Ylang Ylang |96% Naturally Derived

From the manufacturer

The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked. Shampure Effortless Cool, tousled texture Merchant Video

Build your nurturing hair regimen

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Customer Reviews

4.6 out of 5 stars 2,531

4.5 out of 5 stars 2,503

4.6 out of 5 stars 1,754

4.6 out of 5 stars 983

4.7 out of 5 stars 3,282

Price

$21.00$21.00

$23.00$23.00

$36.00$36.00

$40.00$40.00

$26.00$26.00

STEP IN THE ROUTINE

1-Shampoo

2-Conditioner

3-Styling

4-Styling

5 – Brush

HAIR TEXTURE

Straight to Curly, 1A-3A

Straight to Curly, 1A-3A

Straight to Coily, 1A-4C

Straight to Coily, 1A-4C

Straight to Curly, 1A-3A

HAIR THICKNESS

Fine, Medium

Fine, Medium

Fine, Medium, Thick

Fine, Medium, Thick

Fine, Medium, Thick

BENEFIT

Weightless nourishment

Instantly detangles

Pliable, medium hold

Firm, long-lasting hold

Easy detangling

SECONDARY BENEFIT

Gently cleanses

Adds lustrous shine

Matte finish

Humidity defense

Style on the go

WHEN & HOW TO USE

Use on wet hair

Use on wet hair

Use on damp or dry hair

Use on dry hair

Use on any hair type

VEGAN & CRUELTY FREE

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What are the key benefits of Shampure Nurturing Shampoo?

This gentle shampoo allows for light, simple and easy daily cleansing. It provides weightless, long-lasting nourishment with the help of luxurious Abyssinian oil.

What is the scent?

Features our signature Shampure aroma – a calming blend of 25 pure flower and plant essences, including certified organic lavender, petitgrain and ylang ylang.

What hair types does Shampure Nurturing Shampoo work best for?

Complete with silicone-free technology, our Shampure Nurturing Shampoo is best for fine to medium hair types, and ideal for light, daily cleansing.

How do I use Shampure Nurturing Shampoo?

Massage into wet hair from scalp to ends and rinse. Follow with Shampure Nurturing Conditioner. Pro Tip: for best results and optimum nourishment, follow with Shampure Nurturing Conditioner.

How has Shampure Nurturing Shampoo changed?

Evolving is in our nature. We’ve updated our packaging! During this evolution you might see both our new and old packaging. Don’t worry the formula remains the same.

Product Dimensions ‏ : ‎ 180 x 99 x 48 inches; 8.5 ounces
Item model number ‏ : ‎ Retail
UPC ‏ : ‎ 018084082911 018084919125
Manufacturer ‏ : ‎ Aveda
ASIN ‏ : ‎ B09SS6W5LX
Best Sellers Rank: #3,380 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #162 in Shampoo & Conditioner Sets
Customer Reviews: 4.5 4.5 out of 5 stars (1,062) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
[Shampoo & Conditioner Duo for Normal Hair: Aveda Shampure Nurturing Shampoo and Conditioner gently cleanse and conditioner normal, fine to medium hair, Silicone Free Technology, Iconic Aroma: Enjoy our signature Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petitgrain, and lavender, Discover Shampure: Love the aroma? Experience it head to toe with Hand & Body Wash, Body Lotion, and a soy wax candle, Perfect for gifting]