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Welcome to theBalm
Our mission is to be there for you when you want to look good in a matter of minutes. Confidence is a gorgeous color on you!

We believe in empowered glamour – feeling your best and looking incredible as you turn heads for all the right reasons. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look good doing it.
We’re committed to creating premium cosmetics that’s accessible. We do this so you can release your inner artist and feel fabulous – wherever the day takes you.
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Is Discontinued By Manufacturer : No
Item model number : 681619802201
Department : pure
UPC : 784672348669 885675438958 885420826122 885297359082 681619806087 885443485122 885912366105 681619802201
Manufacturer : theBalm
ASIN : B008VSJFQ8
Best Sellers Rank: #104,097 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #674 in Eye Liners
Customer Reviews: 4.3 4.3 out of 5 stars 1,601 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this eyeliner to be the best they’ve used, praising its matte finish that dries to a beautiful black color. The product is easy to apply, particularly for creating cat-eye looks, and lasts through the day without flaking. While some customers report it doesn’t smudge at all, others find it smudges easily, and customers note it’s not water-resistant.
User Reviews
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Original price was: $18.00.$16.70Current price is: $16.70.
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