GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum – Anti Frizz Natural Hair Smoothing Formula with Shea Butter & Sweet Almond Oil, No Parabens, Color Safe Hair Oil Serum – 2.75 oz

From the brand

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 6 x 1.32 x 1.32 inches; 3.2 ounces
Item model number ‏ : ‎ 18562
UPC ‏ : ‎ 716237185624
Manufacturer ‏ : ‎ The Regatta Group DBA Beauty Depot
ASIN ‏ : ‎ B073P7NVWL
MOISTURIZING HAIR CARE – Lock in hydration with GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum. Watch how it improves hair elasticity, silkens tresses, and defines style
FRIZZ CONTROL – Frizz Be Gone reduces frizz and flyaways while taming unmanageable hair. Simply distribute a small amount onto hands, then smooth onto damp or dry hair, styling as desired for shiny, frizz-free and gorgeous tresses
COLOR SAFE – GIOVANNI 2chic Frizz Be Gone Anti-Frizz Polishing Serum is 100% color-safe and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color
VEGAN-FRIENDLY & CRUELTY-FREE – GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance