GIOVANNI 2chic Ultra-Moist Shampoo – Avocado & Olive Oil, Creamy Hydration Formula, Enriched with Aloe Vera, Shea Butter, Botanical Extracts, No Parabens, Color Safe – 24 oz

From the brand

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

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Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2.8 x 9.8 x 2.8 inches; 1.7 Pounds
Item model number ‏ : ‎ AD763
UPC ‏ : ‎ 716237184313
Manufacturer ‏ : ‎ Giovanni
ASIN ‏ : ‎ B00BGVM95Q
Best Sellers Rank: #35,101 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #943 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars 2,154 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
MOISTURIZING SCALP CARE – 2chic Ultra-Moist Shampoo is powered by our Dual Moisture mix of Avocado and Olive Oil that adds moisture and strength for healthier hair you can style with ease
DEEP CLEAN – Powered by Aloe Vera, Shea Butter, and Botanical Extracts and Oils, GIOVANNI 2chic Ultra Moist Shampoo helps balance pH levels in dry, coarse, and damaged hair
COLOR SAFE – GIOVANNI 2chic Ultra-Moist Shampoo is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color
VEGAN FRIENDLY – GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance